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CLEANTECH TRUTHS DEBUNKED

 

Pigs TGenerally Accepted Truths of Cleantech Investing – Debunked

Laurance K. Hayward – The Venture Lab

It is generally accepted in Cleantech investing that:

(1) the companies are capital intensive,

(2) there is a sustainability premium associated with buying the companies’ products and

(3) the adoption of the companies’ technologies requires a change of behavior.

All three can slow adoption and negatively impact scalability and internal rate of return. Certainly this can be true for many Cleantech companies, but it isn’t true for many others. Continue reading

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