Tag Archives: acting as a group

HYPERLOCAL SOCIAL ECONOMIES (HSEs)

by William Arrington

While most of our lives have transcended into the digital world through experiences such as social networks, friends are still very much tangible. We make friends because we share common ideals, motives, beliefs, activities, influences, communities and even consumption patterns. Social media sought to capitalize on this relationship by broadcasting our lives to the world and then selling them to the highest bidders (i.e. advertisers and retailers) for lack of a better illustration. The effects of this commercialization of our digital lives has left a divide in the purpose and utility of social networks begging to ask the question whether our friendships and connections online have become nothing more than apparatuses for advertisers and marketers to spam us through? Continue reading

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