By Moises J Goldman & John Jonelis
Today’s business culture is more strongly creative and entrepreneurial than at any time in history, posing new organizational opportunities and challenges. That calls for a new way to think about and implement design management. This is the final installment of a four-part series introducing the Controlled Design Management Model. Using the language of the digital age, this model applies a radically different technique to managing the creative process. The history and theory was discussed in Parts 1 through 3. Now let’s set up a working model. Continue reading