by Moises J Goldman & John Jonelis
In the early 2000s, after the internet bubble burst, it became abundantly clear that the US needed a new competitive edge. A product management philosophy took hold, called Lean—Lean Development, Lean Manufacturing, Lean Planning, Lean Sigma, Lean Start-up. 2 Lean is a management philosophy that considers any part of the enterprise, which does not directly add value to the final objective, as superfluous—be it product development, customer service, or for that matter, the entire enterprise. It examines all processes and eliminates the ones that do not add value to the end objective. Lean is an attempted departure from the traditional way of doing business. It found favor in the US and, to one extent or another, became a dominant model. This is the second installment of a four-part article about managing creative enterprises. Continue reading
The Gamemaker's Father 