While most of our lives have transcended into the digital world through experiences such as social networks, friends are still very much tangible. We make friends because we share common ideals, motives, beliefs, activities, influences, communities and even consumption patterns. Social media sought to capitalize on this relationship by broadcasting our lives to the world and then selling them to the highest bidders (i.e. advertisers and retailers) for lack of a better illustration. The effects of this commercialization of our digital lives has left a divide in the purpose and utility of social networks begging to ask the question whether our friendships and connections online have become nothing more than apparatuses for advertisers and marketers to spam us through? Continue reading
Tag Archives: marketing
By Erik Clausen
Several months have passed since the U.S. Presidential election, and…we’re still here, folks. After years of political rhetoric and theatrics, and a few months of uncertainty, we are starting to gain some clarity around exactly what the new administration and its policies might mean for the life science industry and, by extension, marketers within it.
Most importantly and as a wise man wrote before the election, “There is no need for panic.” Continue reading
.From the Journal of the Heartland Angels
By John Ortbal
Far too many start-ups in the technology sector launch a great product with distinct advantages over competitors but fail to gain a solid footing in their marketplace. One of the major reasons is lack of adequate investment in what I call a solid marketing infrastructure. Continue reading