Tag Archives: marketing

THE TRUMP EFFECT

WHAT THE NEW ADMINISTRATION MIGHT MEAN FOR HEALTH CARE

By Erik Clausen

Several months have passed since the U.S. Presidential election, and…we’re still here, folks. After years of political rhetoric and theatrics, and a few months of uncertainty, we are starting to gain some clarity around exactly what the new administration and its policies might mean for the life science industry and, by extension, marketers within it.

Most importantly and as a wise man wrote before the election, “There is no need for panic.” Continue reading

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Filed under angel, angel investor, Business, Conflict, Entrepreneur, Entrepreneurship, High Tech, Influence, Politics, Startup Companies, Startups, vc, venture capital

SHORT ON MARKETING

Compass 3 - John OrtbalWhere Tech Startups Come Up Short

.From the Journal of the Heartland Angels

By John Ortbal

Far too many start-ups in the technology sector launch a great product with distinct advantages over competitors but fail to gain a solid footing in their marketplace. One of the major reasons is lack of adequate investment in what I call a solid marketing infrastructure. Continue reading

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Filed under Entrepreneur, Entrepreneurship, High Tech, Influence, Low Tech, Startup Companies, Startups

WHO WANTS UNIQUE?

As authors, we are faced with the question: “Tell me what’s unique about your book.” It’s an important component of any fiction proposal. Editors, we are told, are looking for fresh new voices. Is it true? Continue reading

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