Tag Archives: marketing startups

FROM ZERO TO HERO

Gold rubics cube T Marketing Success Secrets for Tech Startups

By John Ortbal

It is estimated that 40 percent of venture backed companies fail; 40 percent return moderate amounts of capital; and only 20 percent or less produce high returns. It is the small percentage of high return deals that are most responsible for the venture capital industry consistently performing above the public markets. So what separates the zeroes from the heroes? Continue reading

Leave a comment

Filed under Entrepreneur, Entrepreneurship, High Tech, Influence, Low Tech, Startup Companies, Startups

SHORT ON MARKETING

Compass 3 - John OrtbalWhere Tech Startups Come Up Short

.From the Journal of the Heartland Angels

By John Ortbal

Far too many start-ups in the technology sector launch a great product with distinct advantages over competitors but fail to gain a solid footing in their marketplace. One of the major reasons is lack of adequate investment in what I call a solid marketing infrastructure. Continue reading

Leave a comment

Filed under Entrepreneur, Entrepreneurship, High Tech, Influence, Low Tech, Startup Companies, Startups