Tag Archives: Heartland Angels

THE BIG LITTLE TRAP

by Scott M. Anderson

An investor, Sally, recently heard two pitches. The first was from A-Dot-Co, which will produce polka-dot jellybeans using a new patented process.  The second was from BetterBean, will produce purple jellybeans using a trade secret method which improves existing manufacturing processes.

Having spent several years owning a candy company, Sally was interested in both opportunities. Continue reading

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CHICAGO—THE BEST INCUBATOR IN AMERICA?

by Denny O’Malley

Recently, Inc.com published an article about the best cities for early-stage companies. The premise: Chicago is the surprise winner.

Why would that be? San Francisco and New York are both beautiful, thriving cities that dramatically represent the diversity of American ideas. San Fran—younger, more venture-oriented, with beautiful natural vistas. New York—the classic, bustling private and public equity concrete jungle.

What do they have in common? It costs a kidney to pay rent for a closet. Continue reading

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SHORT ON MARKETING

Compass 3 - John OrtbalWhere Tech Startups Come Up Short

.From the Journal of the Heartland Angels

By John Ortbal

Far too many start-ups in the technology sector launch a great product with distinct advantages over competitors but fail to gain a solid footing in their marketplace. One of the major reasons is lack of adequate investment in what I call a solid marketing infrastructure. Continue reading

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