Tag Archives: Panic

THE TRUMP EFFECT

WHAT THE NEW ADMINISTRATION MIGHT MEAN FOR HEALTH CARE

By Erik Clausen

Several months have passed since the U.S. Presidential election, and…we’re still here, folks. After years of political rhetoric and theatrics, and a few months of uncertainty, we are starting to gain some clarity around exactly what the new administration and its policies might mean for the life science industry and, by extension, marketers within it.

Most importantly and as a wise man wrote before the election, “There is no need for panic.” Continue reading

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UNDERESTIMATING THE COMPETITION

Olga of Kiev Tby Robert Jonelis

Ever face a crisis situation? Raw panic? Of course you have. We’ve all been burned by miscalculation, greed, and shoddy research. People have been making the same mistakes for quite a long time and a young woman from the 10th Century can teach us a pointed lesson about the importance of accurately sizing up the competition. Continue reading

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