Today’s business culture is more strongly creative and entrepreneurial than at any time in history, posing new organizational opportunities and challenges. That calls for a new way to think about and implement design management. This is the final installment of a four-part series introducing the Controlled Design Management Model. Using the language of the digital age, this model applies a radically different technique to managing the creative process. The history and theory was discussed in Parts 1 through 3. Now let’s set up a working model. Continue reading
Tag Archives: lean startup
Our business culture has evolved and attitudes have re-aligned. In sharp contrast to the past, creative employees have finally gained the acceptance and respect they deserve for the crucial role they play in organizational success. The business climate is faster-paced, than ever—rapidly changing, and multicultural. Staunchly individualistic leaders backed by a computer savvy workforce characterize our high tech companies, and increasingly, our entrepreneurial ventures. It is important to appreciate that sequential charts of managerial jargon are no longer well received. Such things impose uniformity, and uniformity is anathema to today’s creative workforce. Under these circumstances, it is extremely challenging to manage product design using yesterday’s managerial paradigms. Continue reading
In the early 2000s, after the internet bubble burst, it became abundantly clear that the US needed a new competitive edge. A product management philosophy took hold, called Lean—Lean Development, Lean Manufacturing, Lean Planning, Lean Sigma, Lean Start-up. 2 Lean is a management philosophy that considers any part of the enterprise, which does not directly add value to the final objective, as superfluous—be it product development, customer service, or for that matter, the entire enterprise. It examines all processes and eliminates the ones that do not add value to the end objective. Lean is an attempted departure from the traditional way of doing business. It found favor in the US and, to one extent or another, became a dominant model. This is the second installment of a four-part article about managing creative enterprises. Continue reading
Today’s business culture is more strongly creative and entrepreneurial than at any time in history, posing new organizational opportunities and challenges. That calls for a new way to think about and implement design management. Using the language of the digital age, this article introduces a new perspective, applying a radically different technique to the management of the creative process, and then demonstrates an intuitive working model that functions in any modern organization. This is the first installment of a four-part article. Continue reading
Verbatim, Part 4 – John Jonelis
“If it doesn’t work, get a bigger hammer.” – Butch Fischer, Local #1 Boilermaker Foreman.
Entrepreneurs need a wide array of management and technology talent to build truly extraordinary companies. How do you fill those gaps while remaining lean? Continue reading