Tag Archives: Advertising

September 24, 2012 · 4:00 am

RE-WRITING HISTORY

The Story of Ray Markman – Part 9

by John Jonelis

Friday, 4:10 pm

I’m still alone in my office picking through my box of documents on Ray Markman when I come across this:

Ray’s in Acapulco on vacation after he pulls off a tremendous success with his all-woman ad agency. He gets a call: ‘You gotta come down here. Big meeting with Britannica.’ He says he’s not interested and hangs up. Britannica isn’t his account.

Next day he gets another call. Different tone. ‘You better get your ass back here.’

He says to his wife, ‘Honey, I gotta go.’ And it changes his life. Continue reading →

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Tagged as acapulco, Advertising, agencies, agency, britannica, encyclopaedia, encyclopedia, macropaedia, macropedia, micropaedia, micropedia, propaedia, propedia, world book

September 17, 2012 · 4:00 am

THE FIRST ALL-WOMAN AD AGENCY

The Story of Ray Markman – Part 8

John Jonelis

“A turnaround guy uses the same skillset as an entrepreneur.” – Loop Lonagan

Friday, 4:00 pm

All alone at the office. The hour of the big duel getting near. I’m frantically digging through my cardboard box of files and memorabilia on Ray Markman and find this:

Ray has it good in his dream job at Leo Burnett, but he leaves for a new role at McCann Erickson.

Why does he do a thing like that? Sure, it’s one of top five agencies but he always wanted to work for Leo Burnett. Why does he leave his dream job? Continue reading →

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Tagged as Advertising, cosmetic, counterculture, dream job, helene curtis, idea, ladies, lady, leo burnette, mad men, madmen, mccann erickson, meat, p & g, P&G, packing, procter & gamble, professional, stock, woman, women

September 10, 2012 · 4:00 am

1000 IDEAS

The Story of Ray Markman – Part 7

by John Jonelis

Friday, 3:45 pm

Loop Lonagan is out somewhere looking for another bottle of $50 scotch and I’m alone with Alexander Harbinger PhD, getting his slant on the Ray Markman story. Alex looks fit—all six foot five of him—but I wonder if he has any real experience boxing.

The match is just a little over an hour away, so I put it to him.

He brings himself even more erect in his chair. “When I vas a boy I attended a special school—what do you call it ven you live at—ah yes—boarding. It vass a boarding school. They taught all ze boys to defend zemselves.”

I squeeze my eyes closed. This is all wrong. The guy hasn’t used his fists since school days, and he’s going into a boxing match with Loop Lonagan? A horrible image comes to mind and I shudder. I picture Lonagan grinning while he cranks the handle of a meat grinder. Continue reading →

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Tagged as Accoung Manager, ad, Advertising, Boxing, butt, cigarette, pall mall, philip morris, smoke, virginia slims

August 27, 2012 · 4:00 am

THE DREAM COME TRUE

The Story of Ray Markman – Part 5

by John Jonelis

Friday, 3:00 pm

Across my desk sit both Alexander Harbinger PhD and Loop Lonagan. So far they haven’t come to outright blows but their big duel is set for 5:00 pm. That leaves two hours to pick their brains.

I realize both men are waiting for my part of the story on Ray Markman, so I report. Continue reading →

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Tagged as Advertising, agency, brand manager, company culture, conglomerate, corporate culture, creative, fire, job interview, Leo Burnett, Mr. Inside, Mr. Outside

August 20, 2012 · 4:00 am

THE SECRET PROTÉGÉ

The Story of Ray Markman – Part 4

by John Jonelis

Friday, 2:30 pm

We’re sitting across my battered WWII Air Force desk digging out the history of Ray Markman. Alexander Harbinger’s argument that Ray isn’t a pure entrepreneur seems pretty well shot to pieces. Loop Lonagan told some amazing stories about risk ventures and I think Alex is squirming a bit, but I want to hear what he’s turned up before these two beat each other senseless at the duel scheduled for five o’clock today. So I put it to him.

“Yess,” he says. “I did find quite ze important story about Mr. Markman. To me, it iss poignant und highly significant. It illustrates not only his personality but ze way he affected people around him.”
Continue reading →

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Tagged as Advertising, boss, Boxing, brand management, cosmetics, Duel, Entrepreneur, German accent, I never worked a day in my life, Leo Burnett, P&G, protege, university

August 6, 2012 · 5:00 am

THE DUEL

The Story of Ray Markman – Part 2

by John Jonelis

Friday, 1:30 am

Ray Markman claims, ‘I never worked a day in my life.’ Now I wait for Alexander Harbinger and Loop Lonagan to give their analysis based on boxes of old documents and memories. The clock reads 1:30 when Loop and Alex finally file in. They each carry thick note pads and plunk down in soft chairs across from my desk. From the way Loop pats his belly, I know they’re straight from some heavy lunch spot.

Lonagan is first to speak. “Me and Alex want you should go first.”

“What?” I say. “There’s some problem?”

Harbinger responds in his heavy German accent. “Vee are at a point of disagreement. Perhaps, Yon, you vill set ze right tone for the meeting.” Continue reading →

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Tagged as ABC, Advertising, Biography, Boxing, CBS, Challenge, Duel, Entrepreneur, Entrepreneurship, Erasmus, Everest, Hallmark, I never worked a day in my life, Ivy League, Jacques Cousteau, Jane Goodall, John Allen, Journalism, National Geographic, NBC, Nobel Prize, Polly Bergen, Prime Time, Ray Markman, Thomas Edison, Trading, University of Missouri, Walter Cronkite