Chicago’s Launch Competition
by Jeff Segal
Why does a B2B digital marketing agency that works with some of the biggest and best-known companies in America send a team to a startup competition?
Because marketing and startups actually have a lot in common.
- Marketing is about problem solving, and startups are founded to solve problems.
- Marketing is about storytelling, and every startup has a story.
- Finally, a great marketing campaign and a successful startup both make people say, Wow, I wish I’d thought of that!