Chicago’s Launch Competition
by Jeff Segal
Why does a B2B digital marketing agency that works with some of the biggest and best-known companies in America send a team to a startup competition?
Because marketing and startups actually have a lot in common.
- Marketing is about problem solving, and startups are founded to solve problems.
- Marketing is about storytelling, and every startup has a story.
- Finally, a great marketing campaign and a successful startup both make people say, Wow, I wish I’d thought of that!
Filed under angel, angel investor, app, Business, Education, Entrepreneur, Entrepreneurship, High Tech, Low Tech, mobile, mobile internet, Relationships, Startup Companies, Startups, vc, venture capital
Techweek Part 4 –
by storied business consultant, Joe Perogi,
as told to John Jonelis –
Been hearin’ complaints ‘n’ controversy about Techweek this year. People gripe so you figure there’s gotta be a good reason, right? Yeah, I hear you. Yer sayin’, where there’s smoke there’s fire. But all them critics completely miss THE HIDDEN ROOM that you and me stumple upon—the hidden room that makes this thing truly amazing. Now the dust is settled, lemme take you on a tour o’ what I seen. Continue reading