Tag Archives: common sense

5 STARTUPS WE LOVED FROM TECHWEEK

Chicago’s Launch Competition

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by Jeff Segal

Why does a B2B digital marketing agency that works with some of the biggest and best-known companies in America send a team to a startup competition?

Because marketing and startups actually have a lot in common.

  • Marketing is about problem solving, and startups are founded to solve problems.
  • Marketing is about storytelling, and every startup has a story.
  • Finally, a great marketing campaign and a successful startup both make people say, Wow, I wish I’d thought of that!

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IF WE BUILD IT THEY WILL COME

BANANASMoises Goldman PhD – resident scientist

EDITOR’S NOTE–Everybody’s familiar with the phrase.  But is there a genuine application in industry for IF WE BUILD IT, THEY WILL COME?  Here’s one offered by a highly respected source:

Many in industry believe that logistics is now THE important field of study. Nothing could be further from the truth. Continue reading

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Filed under Entrepreneur, Low Tech, Politics, The Economy