Chicago’s Launch Competition
by Jeff Segal
Why does a B2B digital marketing agency that works with some of the biggest and best-known companies in America send a team to a startup competition?
Because marketing and startups actually have a lot in common.
- Marketing is about problem solving, and startups are founded to solve problems.
- Marketing is about storytelling, and every startup has a story.
- Finally, a great marketing campaign and a successful startup both make people say, Wow, I wish I’d thought of that!
Filed under angel, angel investor, app, Business, Education, Entrepreneur, Entrepreneurship, High Tech, Low Tech, mobile, mobile internet, Relationships, Startup Companies, Startups, vc, venture capital
Moises Goldman PhD – resident scientist
EDITOR’S NOTE–Everybody’s familiar with the phrase. But is there a genuine application in industry for IF WE BUILD IT, THEY WILL COME? Here’s one offered by a highly respected source:
Many in industry believe that logistics is now THE important field of study. Nothing could be further from the truth. Continue reading